Custom jewelry house:
How Amantys structures its production with Bonx

A jewelry house that places transparency at the heart of its craft

Amantys was born from the meeting of Frédéric and Nicolas, two jewelers trained at the great houses of Place Vendôme. From 2018 onwards, they brought a simple vision to life: creating jewelry together with their customers, sharing their full expertise, from materials to every stage of manufacturing.

The first appointments took place at the Madeleine showroom. Clients were introduced to gemology, handled real diamonds, learned about the characteristics of different stones, and took part in designing their piece using 3D design tools.

The approach resonated. Orders increased quickly.

But behind the experience, the organization still relied on a makeshift setup of everyday tools:

• Google Sheets for production tracking,
• Dropbox for CAD files,
• shared calendars to organize the workshop,
• a repurposed invoicing tool to manage orders.

At first, the volume allowed the team to compensate for the shortcomings of their tools by dedicating the necessary time. But as the order book grew, manual management became increasingly burdensome — particularly due to the regulatory constraints imposed on jewelers (the mandatory police register) and the high level of personalization and guidance at the core of Amantys’ DNA.

Operational limits quickly became clear: complex tracking, coordination difficulties, and reliance on tools unsuited to the level of customization expected by clients.

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Opening in Bordeaux: A Step Change in Scale

For several years, Amantys managed to keep up the pace by relying on the commitment of its teams and on manual processes.

The opening of a second boutique in Bordeaux marked a turning point.

New needs immediately emerged:

• synchronizing two sales teams working with a single production workshop,
• centralizing order tracking, from CAD to finishing stages,
• ensuring the traceability of metals and transformations for maintaining the police register across two sites,
• maintaining clear visibility for demanding clients.

Client back-and-forths multiplied.

The administrative workload increased significantly.

The highly human organization, dependent on files and internal messages, could hardly absorb this growth.

It became necessary to rethink tools and processes.

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Structuring: CRM, Accounting, Production

The needs were precisely defined:

• structuring sales follow-up and customer relationship (HubSpot);
• professionalizing invoicing and international purchasing;
• orchestrating production, traceability, and the supply chain thanks to an ERP connected to the CRM and meeting accounting needs.

Amantys analyzed several options:

• generalist ERPs,
• industry-specific solutions used in jewelry.

The specialized tools did not adapt to their way of working: rigid interfaces, standardized processes, few integrations, little room for customization.

The generalist ERPs, meanwhile, required heavy configuration without addressing the specificities of jewelry (particularly maintaining the police register).

It is in this context that the Maison encountered Bonx:

• a tool capable of integrating with the e‑commerce site, HubSpot and Pennylane,
• a system built around production roles,
• flexibility allowing processes to evolve at the pace of the Maison,
• a team that understands the sector’s challenges.

A few months later, Bonx was up and running.

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The benefits after deployment: smoother operations for all teams

The arrival of Bonx made it possible to solve the main difficulties encountered:

1. Management of custom production: Each order generates a complete work order, with all variants: metal, diamond, technical characteristics, workshop instructions, deadlines.
2. Seamless integration with HubSpot and Pennylane: Information flows naturally between sales teams, the workshop, and financial management. Less re‑entry, fewer errors.
3. Simplified traceability: The police register is structured, material movements are recorded, and compliance is ensured.
4. Autonomy for the Amantys teams: Teams can evolve their processes, adapt steps, add or complete fields, without depending on an external provider.
5. Fewer client requests: Thanks to HubSpot ↔ Bonx synchronization, clients receive clear information on the progress of their piece. Result: fewer calls, fewer follow‑up requests, more comfort for the sales teams.

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Amantys’ new challenges

With this solid foundation, Amantys is preparing its next steps:

• launch of new collections,
• opening up to a more diverse clientele,
• international development,
• higher technical requirements for high jewelry.

Bonx will support the Maison in these developments by adapting to each new stage, without making its operations or ambitions