Féroce x Bonx: Upholding a Quality Promise When Everything Accelerates

Féroce produces ground beef enriched with 20% organ meats — liver and heart — sourced from grass-fed farms, free of pollutants and drug residues. A superfood, provided every link in the chain is under control.

From farm to plate, nothing is left to chance. On every package, a QR code proves it: by scanning it, the consumer sees the farm, the farmer, and the laboratory analyses for the exact batch they're holding. Féroce doesn't sell meat. It sells certainty.

And it's precisely this certainty that would raise the hardest question in its history: how do you uphold it when volumes explode?

A Well-Oiled Machine — As Long as Volumes Stay Manageable

In one year, Féroce reaches €2 million in revenue with six people. The model is efficient: direct online sales through Shopify, a majority of subscription-based customers, production outsourced to several subcontractors — a cutting facility, a bottler for olive oil, a bone broth producer.

What makes this model possible is also what makes it fragile: traceability rests entirely on David Nicolas, the founder. He's the one linking each order to its batch number, coordinating subcontractors, managing QR codes. At twenty orders a day, it's manageable. At a hundred, it's time-consuming. Beyond that, it's structurally impossible.

When Hyper-Growth Puts the System to the Test

In late 2025, David is selected to pitch Féroce on Qui veut être mon associé (the French equivalent of Shark Tank) on M6. The broadcast is scheduled for January 2026: thousands of orders expected within days.

To absorb this shock, Féroce scales up its logistics ahead of time. Cold storage goes from 9 m² to 100 m². The warehouse reaches 280 m². Product lines multiply — fresh, frozen, dry — with shelf lives ranging from a few days to eighteen months. Material balance, already complex when working with whole animals where each carcass generates dozens of interrelated product lines, becomes impossible to manage manually.

This is the challenge every growing food manufacturer faces: the more the catalog expands, the more channels diversify, the more volumes increase — and the more operational complexity threatens the very thing that sets the brand apart.

Bonx: An ERP That Adapts to Féroce, Not the Other Way Around

David evaluates several solutions. They all hit the same wall: the QR code can't change — and replacing this QR code logic means tampering with the very promise of Féroce.

What David and his team needed was an ERP that adapts to Féroce, not the other way around.

A tool capable of integrating with the existing QR codes, connecting to Shopify and the tools already in place, and scaling with a company whose volumes can double from one week to the next.

Generalist ERPs are too heavy and too slow to deploy for such a tight deadline. E-commerce tools are too shallow to manage material flows this complex. That's what led Féroce to Bonx, with a non-negotiable time constraint: operational before the warehouse move and battle-tested before the show airs in January.

Bonx Deployed in 42 Days, Without Interrupting Operations

Bonx is deployed in 42 days, integrating with the existing setup without rewriting it. Shopify remains the commercial core. Existing processes are preserved. Bonx structures what could no longer stay manual.

In practice, four areas are covered — the same ones that cause problems for any fast-growing food manufacturer.

Batch traceability. The existing QR code becomes the operational backbone. Scanned during order preparation, it identifies the batch, automatically links it to the order, and retains the full history of raw materials, analyses, and transformations. What David used to do alone is now automated, in real time, at any volume.

Inventory management in controlled environments. Every warehouse zone, every cold storage location, every shelf life is visible from a single dashboard. Pickers know what to pull, where, and in what order. Batches closest to their expiration date are automatically prioritized — no human judgment required, no risk of error.

Material balance. Working with whole animals or complex recipes means a decision on one product line impacts all the others. Bonx projects rotation rates, anticipates overstock or shortage risks, and allows production volumes to be adjusted before the problem arises.

Subcontractor management. Each service provider receives production orders and reports progress within the same system. Coordination moves out of emails and phone calls into a shared operational reality.

The Promise Under Fire: The M6 Broadcast

When the episode airs, orders increase tenfold in a single day. Thousands of items prepared, traced, and shipped — with no break in traceability, no degradation of the customer promise.

The most important result isn't the volume absorbed. It's that the quality of every order remained identical to that of an ordinary day. The promise wasn't put on hold during the peak. It held.

The Féroce Adventure Is Just Beginning

And this is only the start. Féroce is targeting €6 to 7 million next year, and €100 million within five years.

What that concretely means is a company in constant transformation: new products to integrate, new suppliers to onboard, new warehouses to manage, new distribution channels to synchronize.

Each of these milestones is exactly what Bonx is designed to support — without disrupting what's already in place, without slowing down what needs to move fast, and without betraying Féroce's identity.

That may be, at its core, the true promise of a well-chosen ERP: never holding back the ambition of those who use it.

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